Head in the clouds, feet in the data.

Product Designer with a background in Marketing, aiming to combine knowledge from both areas of expertise to achieve outstanding results, creating impactful solutions that bridge technology and human needs.

About me

Some companies I have conducted research for:

  • Nestlé
  • Natura
  • PepsiCo
  • Coca-Cola
  • Diageo
  • Kinder
  • BASF
  • Coty
  • P&G
  • Heineken
  • Unilever

Experience

August, 2025 - April, 2026

Product Designer, On the Go

  • Product Design
  • AI
  • Conversational UI
  • Research tools

As the only Product Designer on the team, I worked on improving the experience for both internal teams and external clients who rely on the platform every day.

My focus is on redesigning key workflows and integrating AI in ways that make the product simpler, faster and genuinely more helpful.

Because we’re a lean team, I also play an important role in shaping what we prioritize, partnering closely with product and engineering to make sure we’re always building the things that actually move the product forward.

  1. Jan, 2025 - Aug, 2025

    Mid-level Product Designer, Instacarro

    • Product Design
    • Data analysis
    • Metrics
    • Discovery

    I assist in analyzing data to identify problems and opportunities, collaborating with PMs and teams to define priorities. I contribute to developing strategic solutions that meet user needs and deliver business value. I support documenting discovery processes, defining clear metrics, and tracking results to ensure success.

  2. May, 2024 - Nov, 2024

    UX/UI Designer, GeniTravel

    • UX/UI
    • User research
    • Prototyping
    • Personas

    Experience in user research, including interviews, usability testing, and feedback analysis, with a focus on creating wireframes, interactive prototypes, and documentation of personas and journeys to inform design decisions.

  3. Jul, 2023 - Mar, 2024

    Research Executive, Toluna

    • Market research
    • Questionnaires
    • Data analysis
    • Insights

    Worked on full projects from briefing to delivery. I developed questionnaires and strategic analyses, collaborated with internal teams and external partners to ensure timely and effective deliveries, and created reports and data-driven results to meet business and communication objectives.

  4. May, 2022 - Jul, 2023

    Jr. Market Research Analyst (Innovation), NielsenIQ

    • Innovation research
    • Concept testing
    • Sales forecasting
    • Pricing

    I supported various projects, including idea prioritization, concept and product testing, sales forecasting and pricing studies. I conducted data analysis for innovation studies, providing strategic insights, and developed materials and presentations aligned with company templates. I acted as a facilitator between teams, ensuring data accuracy and managing timelines for post-research approvals.

Education

  • UX Design at Design Circuit

    I deeply explore industry-standard methodologies and processes, focusing not only on UX skills but also on UI design approaches and other areas, all within a single program. I am still an active member of the course community, which consistently produces innovative and engaging content.

  • Marketing Degree

    My journey in marketing truly began with the prestigious program at USP, the most renowned in LATAM. I refined my skills in branding, digital marketing, and especially marketing strategy and business as a whole, always under the guidance of renowned professors.